Sher Luxury Doll hosts styling workshop for women

After successfully launching her haircare services and wig business this year, former international dancehall queen Sher Luxury Doll is now seeking other avenues to share her knowledge.

On the weekend, the 32-year-old hosted the second installation of a private workshop to offer lessons in wig styling. It attracted an overwhelming number of aspiring hairstylists but Sher Luxury Doll welcomed six individuals to participate this time around. Sher Luxury Doll said that while she has been doing hair since she was a child, becoming a hairstylist is a fairly recent venture with her Luxury Beauty Bar salon opening in 2019.

The workshop, dubbed the Lace Meltdown Class, was held on Sunday and was formulated by the dancer-turned-businesswoman, as she saw the need to educate the hairstylists on the fundamentals of wigs, including how to properly care for them. She demonstrated how to use products from her Luxury Beauty collection, including lace tint, glue, hair oil and hot tools, to best save money and extend the life of a wig. The participants were taught the methods to properly care for a wig, how to cornrow and style natural hair so that it is protected, wig placement, how to cut and the technicalities of tinting to fit one's hair line.

Proudly accepting the title of beauty influencer, Sher Luxury Doll, who has close to one million followers on Instagram, said that she saw the importance of dedicating a segment of her workshop to marketing.

"The students needed to be taught the fundamentals of marketing themselves and their business and from the perspective of someone that has done it throughout her entire professional journey," she expressed. Sher Luxury Doll, given name Sherine Scarlett, disclosed that she will be doing more private workshops until she is able to expand the brand and welcome a larger class size. She hopes that the participants will in turn educate their clients with what they have learnt.

"Wig styling is a major part of the beauty world and the stereotypes have changed over the years with more women becoming open to the idea of wearing wigs with different hairstyles. I see more persons drawn to my brand of chic hairpieces that give length, texture and colour without damaging their natural hair," she said. "I'm grateful to be the one women look to and trust me to teach them. It means that my hard work is paying off."