Viice preaches hard work on new single

August 04, 2021

Dancehall songwriter-artiste Viice knows about the virtues of hard work.

That is why he is beaming with pride as his inspirational single, What If, has emerged as a bona fide hit in the street dances and bars in and around his native Falmouth.

"It's a song about working hard and what you would have to do if you win or just drop into a load of cash. I think this is the song for the summer because with the pandemic ending, people are looking to hustle and create opportunities more than ever before. The song already take off in Falmouth and it's doing great on the radio, and getting a lot of views on YouTube," Viice said.

The song was released on the Top Braff Music label in May. In 2018, Viice released a song, titled Hard Rain, that generated some amount of buzz. But he feels he is on the verge of a huge breakthrough with What If, so much so that he has redoubled his promotional efforts across all media.

"I am planning on doing a music video for the project as well, plus I am planning a major social media roll-out," he said.

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